Fircroft has invested in a complete re-brand, as the 37 year old recruitment services provider continues to build on its consistent growth.
Having enjoyed unprecedented growth over recent years, most notably in the oil & gas industry, Johnathan Johnson, Fircroft’s CEO, is confident the re-brand will herald a new era in the company’s history. He says:
“This is a very exciting time for Fircroft and I’m delighted with our new look. The main reason for re-branding was to adopt an image that suits our modern, dynamic approach to recruitment, whilst still retaining an element of the heritage of the company. After all, after 37 years of being in business it is only right that our image should reflect the reputation we’ve earned and the values we hold.”
The new corporate brand colours and elements are structural steel and petrol, giving an industrial feel to synergise with of our key customer sectors. In contrast, our services adopt vibrant, fruity highlights to reflect the ‘Refreshingly Resourceful’ strap line. ‘Refreshingly Resourceful’ not only refers to our business and strategy as a whole, but to every task, challenge and interaction undertaken by Fircroft employees worldwide.
Sarah Nordman, Fircroft’s Head of Business Development led the re-brand team and says:
“After a period of significant structural change to the business, we are entering a fresh and exciting time at Fircroft. We are very pleased that with the help of our design agency,
Manifest Communications, we were able to encapsulate this in the new look of the company. This is only the start of our new promotion strategy to consolidate Fircroft’s solid position in the global market place.”